On the occasion of the National Made in Italy Day, we are pleased to announce our participation in the third edition of “Giro d’Impresa,” an initiative promoted by the Biella Industrial Union to enhance the industrial heritage and craftsmanship of our territory.

On Friday, April 17, we will exceptionally open the doors of our historic headquarters in Occhieppo Superiore—our factory dating back to 1780, where tradition and innovation are intertwined every day.

What you will discover during the visit The guided tour will offer an immersive experience into the heart of our production:

• Knitting: you will see our 40 circular knitting machines in action, creating high-quality knitted fabrics.

• Dyeing department: you will explore the area dedicated to the cotton processing cycle, where color takes center stage.

• Historical archive: the most evocative moment—a journey through time among over 3,000 pieces, including fabrics produced over the past 40 years and iconic garments from tennis collections and collaborations with Enrico Coveri that have shaped international fashion.

Visits are organized in small groups to ensure an exclusive experience: On Friday, April 17, tours will start at 10:00 AM, 11:00 AM, 2:00 PM, and 3:00 PM, each lasting approximately one hour.

Booking is mandatory and must be completed through the pre-registration form on the Biella Industrial Union website by Tuesday, April 14.

We look forward to welcoming you and sharing our manufacturing excellence!