This evening, Tuesday, November 25 at 6:15 PM, we will take part in the second event of the “Museimpresa al TAM” series, organized for the Italian Business Culture Week and dedicated to companies that have shaped the history of the Biella district.
The highlight of the event will be our Maggia 1780 Archive: Giovanna Maggia and Roberta Varoli will present the reorganization and cataloging work carried out over the past two years, which has led to the digitization and archiving of over 4,000 historical designs, including the iconic Tennis line from the 1970s and 1980s, exclusive collections for Enrico Coveri, private labels developed for brands such as Prada, and Maggia-branded menswear and womenswear lines.
Alongside the designs, fabric collections from the last 30 years have also been cataloged, now supporting our style office and our clients.
The series, sponsored by Museimpresa, enhances the industrial heritage of the area and the role of local companies in shaping the region’s cultural identity.
The event is open to the public and will take place in the Aula Magna at Città Studi in Biella.
We are proud to contribute to promoting the value of our history and the deep roots of the Biella district within the Made in Italy tradition.