From a heritage dating back to 1780 to the challenges of future sustainability: Giovanna Maggia, CEO of Maglificio Maggia, was a guest on Radio Canale Italia (Storytime segment) to share the excellence of a company representing the ninth generation of the Maggia family in the textile industry.

During the interview, Giovanna retraced the company’s key milestones, explaining how the Maglificio has continuously reinvented itself over time, evolving from the production of legendary sportswear in the 1970s and 1980s to the creation of premium knitted fabrics for contemporary total look collections.

Key highlights from the interview:

• The evolution of jersey: what was once considered a fabric for underwear or sportswear has, thanks to Maglificio Maggia’s technology, become a protagonist in formalwear, shirts, and even cashmere coats. The secret? Combining maximum comfort with the refined aesthetics of tailoring. 
• Milano Unica Preview (S/S 2027): Giovanna revealed the focus of the new collection presented at the trade fair: natural fibers such as linen and cotton, with a special highlight on mohair wool, chosen for its dry, cool hand feel, ideal for high-performing summer menswear.
• Innovation and customization: the relationship with clients is central. Thanks to a short and highly responsive supply chain, the company can anticipate 2027 trends, offering exclusive and customized fabrics with rapid turnaround times.
• Sustainability and values: the key word for the future is sustainability, understood not only as environmental responsibility but also as social and production accountability. A commitment reflected daily through collaboration and mutual respect within the company.

For those wishing to experience this centuries-old story firsthand, Giovanna Maggia also reminded listeners that the company’s doors in Occhieppo Superiore are open: it is possible to book a guided visit to the production departments and the fascinating historical archive.

Watch the full interview