From July 8th to 10th, we had the pleasure of taking part in Milano Unica Idea Biella, the international textile trade fair, where we unveiled our highly anticipated Fall/Winter 2026 collection. This edition marked a double leap forward: in the excellence of our creations and in the revolutionary way we presented them. The pursuit of excellence is a cornerstone at Maglificio Maggia.

For this collection, the boundaries of creativity and innovation were pushed even further, with a focus on discovering new yarns and fabric structures. The spotlight remains on exceptional raw materials, such as the extraordinary 14.5-micron superfine wool, used to create 100% pure wool shirting fabrics. A true tribute to quality and superior comfort, made possible only through such precious fibers.

This year, we also took a bold step in our commercial presentation, introducing a video that captured the attention and enthusiasm of visitors, created with the support of Artificial Intelligence.

This project was made possible through our collaboration with Domingo, a Milan-based communication agency specialized in the use of AI technologies in advertising.

Thanks to their expertise, we were able to highlight the real-world application and three-dimensional quality of our fabrics, offering an immersive and dynamic experience that showcases every single detail of our creations.

We firmly believe that this new approach represents a bridge to the future of the textile industry. It allows our clients to explore and deeply understand the beauty and versatility of our fabrics from a completely new perspective.